Online Estate Agents Good OR Bad?
Many of us see continuous adverts from online agents boasting the High Street Estate Agents are suffering heavily due to the supposedly new trends that sellers are switching to the online world to sell their Homes. false and outdated figures have been produced from the likes of Purple Bricks, Tepilo and other ridiculously named online agents who tend to hide behind screen names and shy away from using personal names yet imply to providing a personal service!
Sellers have to aware that online agents are not only quick setup money machines, their business model is flawed and will be short lived due to 2 reasons.
Rhetoric used by online agents is very much misleading and misinforming the Public as they lead the seller to believing they are saving thousands of pounds by avoiding using a High Street Agent. The comparison figures and statistics used by online agents is probably 3 – 5 Years out of date and we can confirm that the true picture is now you will find 99% of High Street Agents will match the online fees in order to flush them out, and what is more attractive to the seller is that the High Street Agent will not charge the client an up front fee, the commission will be paid on results. The online business model operates on the hope you use them once, whereas the High Street Agent looks to provide a high level service for repeat business. The public love tradition and want to deal with personal and business matters on a face to face level at all times, there is no one better placed than your local knowledgeable Estate Agent who knows more about the Property, Vicinity, amenities, Schools, and even history events. Above all this the High Street Agent is likely to be qualified members of industry governing bodies adhering to changing legislation and compliant with the industry requirements. Support your local business.
High Street Agent Online Agent
Up Front fees No Yes
Withdrawal/release Fees No Yes
Online Marketing Yes Yes
Offline Marketing Yes Yes
Face to Face contact Yes No
Sales Progression service Yes No
Local Market awareness Yes No
Hot Buyer Lists Yes No
Negotiation skills Yes No
Licensed/Qualified Yes No
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